• Developing and refining Ruby Rodgers’ brand identity, shaping her visual language, tone, and storytelling as she emerges in the Australian music landscape.

• Producing, filming, and editing high‑impact social content across Instagram, TikTok, YouTube, and Facebook, tailored to audience growth and platform trends.

• Building and managing a strategic content schedule, ensuring consistent posting, campaign alignment, and seamless coordination across Ruby’s release cycle and partnerships.

• Collaborating closely with Ruby Rodgers and the Barnes family to craft authentic, artist‑led content that supports her rise and strengthens her connection with fans.