Conducted post-show audience interviews to capture candid responses, supporting efforts to revitalize theatre attendance and assess ongoing impact of COVID on audience behaviour.

Generated 1.2 million views for media call coverage and audience vox pop content of Annie the Musical, enhancing visibility and engagement. (Working alongside major publicity companies such as IPPublicity)

Promoted hidden stories and new perspectives to address audiences and promoted ticket sales for shows.

Created dynamic social media campaigns for major stage productions like Book of Mormon, Cats, The Talented Mr. Ripley, Annie, The Play That Goes Wrong and much more —crafting punchy captions, eye-catching assets, and platform-specific strategies that boosted engagement and ticket sales.